The latest of his long list of creative initiatives is the Champion Against Hunger that after three years is mobilising all sectors of Brazilian society to act against poverty and unemployment. In the early 1990s, he had launched another campaign, ‘Earth and Democracy’, combining the fight against environmental problems with the struggle for human rights and democracy. A million Brazilians gathered in Rio de Janeiro’s huge Flamingo Park overlooking Sugar Loaf Mountain, to celebrate the Earth and Democracy carnival organised by Betinho and the organisation he founded and leads, IBASE.
